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Insights for modern merchants.

Tips, tutorials, and stories to help you sell more, market smarter, and grow your business on eShop.

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Featured

How to Get 10x More Orders Using WhatsApp Business Bot in 2026

WhatsApp has 500M+ active users in India. Merchants using eShop's bot are converting 3x more inquiries into orders — here's exactly how they're doing it.

KS
Karan Singh · May 1, 2026 · 8 min read
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Social Media
5 Instagram Strategies That Doubled Our Merchants' Follower Growth
We analyzed 1,000 posts from our top-performing merchants and found the patterns that drive follower growth and engagement.
PV
Apr 28
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AI & Automation
Using AI to Write Product Descriptions That Actually Convert
Great product descriptions drive sales. Here's how eShop's AI engine generates compelling copy in seconds — and how to get the best results.
SK
Apr 22
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WhatsApp
WhatsApp Business Bot Setup Guide: Step-by-Step for 2026
A complete walkthrough of setting up your eShop WhatsApp bot — from connecting your number to handling your first automated order.
AM
Apr 18
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eCommerce
How to Reduce Return Rates by 40% with Better Product Listings
Returns kill margins. We studied 50,000 return requests and found the top causes — and exactly how to fix them in your product listings.
NS
Apr 14
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Case Study
Case Study: How Riya's Boutique Went from ₹2L to ₹18L/month
In 6 months using eShop's social media hub and WhatsApp bot, Riya Fashions scaled 9x. Here's exactly what she did.
VP
Apr 9
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Growth Tips
The Festive Season Playbook: Diwali Sales Strategy for 2026
Diwali is the biggest sales opportunity of the year. Here's our 8-week plan covering inventory, social media, offers, and WhatsApp campaigns.
KS
Apr 3
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